Archive for June, 2010
FSC versus true sustainability
Friday, June 18th, 2010
Forest Stewardship Council (FSC) certification is a hot ticket item right now. It’s a pretty sweet concept regarding what it has done for educating countries globally about proper forestry. The essence of FSC relies in “chain of custody”, which in flooring basically means the people have are able to know exactly what tree in a specific forest created the boards in the floor. They can track where the wood was warehoused, etc… The process provides a real accountability for the logging industry in countries that used to clear cut and sell cheap flooring.
Let’s look closer at this though and look at the flipside.
1) The record keeping and data load from such a process is quite intense. It creates a demand for electronics and e-waste is one of our biggest global threats.
2) Warehouses that distribute FSC certified material have to house the material in a separate location from non-certified material, thus increasing the footprint of commercial spaces in our community. Yet, we’re all complaining America is running out of farmland.
3) The FSC does regular site audits (by third parties) of all points within a chain of custody, thus requiring fossil fuels to be burned in order to get an auditor to and from the site.
Wanna read more about the other side of FSC then go here.
Sustainability is truly independent of standards set by a well marketed non-profit. It relies more on the measure of local economics, carbon footprint, and life-cycle analysis of a product or process. Flooring products from foreign countries that abide by arbitrarily governed associations don’t put money into the pockets of our domestic population and they require additional fossil fuel expenditure to transport. That’s why LEED gets it right because they give scores to building projects based a series of qualifications, some of which factor the origination point of building materials to the project location.
Ask any scientist and they will tell you that the proving or dis-proving of a hypothesis is given significant weight when you bring together multiple lines of evidence in the experimental data. I am not suggesting FSC is an evil entity by any means. On the contrary they have done great things for education of forest management for countries with little to no understanding of these principles. I am suggesting that granting the term “green” or “sustainable” to a product because it carries the FSC label is simply a politically correct form of greenwashing that adds additional cost to products if you do not consider other factors, particularly life cycle analysis and local economic benefits.
Tags: domestic hardwood floor, hardwood choices for the wise consumer, sustainable hardwood
Posted in hardwood floor choices | 1 Comment »
Okay, time’s up. Let’s educate
Tuesday, June 15th, 2010
The difference between me and you is that I am supposed to have a better eye for what I do in my profession because of formal training. I often see floors that just baffle me because people aren’t aware of what a garbage floor looks like. I’m not perfect and our company makes mistakes, but we fix them. I am going to link this blog with an ongoing series of video blogs to educate the consumer about hardwood flooring products, fit, finish in an order to educate people what to expect when determining quality. I don’t blog to hear myself, I blog in order to educate consumers anywhere in the nation or world about hardwood floors from a contractor’s perspective. We will begin this week, so look for the link to our YouTube channel.
Posted in Hardwood floor Portland, portland hardwood professional | No Comments »
Finish technology, the great unknown
Thursday, June 10th, 2010
I was at my distributor today and overheard something amazing. A company owner who has been in business many years was asking for some product. Here’s how it goes,
Owner, “I want the lightest colored finish you can use on maple.”
Dist rep, “You need BonaSeal for the lightest look.”
Owner, “Can I put Glitsa Infinity on top?”
Dist rep, “Sure”
Owner, “I just want whatever is cheapest for this job.”
If these are the questions of a “veteran” and the operating principles, then it’s no wonder homeowners are lost when comparing estimates. Would this make you confident to know it was your floor?
Homeowners, here is the way to solve things. Look the contractor in the eye and say the following question, “If this were your house and you could use any product to make your floors most durable, then what finish would you use and why?”
I would love e-mails about any stories.
Tags: floor finish durability, Hardwood floor durability, hardwood refinishing, portland oregon hardwood contractor, waterborne finish
Posted in Hardwood floor Portland, Uncategorized, floor refinishing portland oregon | No Comments »
