What is Sustainability?

Sustainability is a term we favor over the word green. The term “green” seems to have been turned into a lucrative tag item for many products. There are a multitude of opinions on what is really an environmentally friendly product. We believe that sustainability in wood flooring should be approached “holistically” so that consumers know about life cycle analysis as it applies to their home. Public awareness about environmental issues is at an all-time high, and increasingly, consumers are doing their part by choosing products that have a minimal impact on the environment. Fortunately, the facts are clear: wood flooring is the only flooring option available that is completely sustainable. In addition, wood flooring also has the least impact on our environment. It’s carbon neutral, uses fewer fossil fuels in its production, has less water consumption in its production, and has the longest service life of all flooring options. Need scientific evidence? Take a look at the NWFA Industry Research Foundation’s Life Cycle Analysis for Solid Hardwood Flooring conducted by the University of Wisconsin. The study analyzes the environmental impact of wood flooring and several flooring alternatives. Each flooring type is compared for harmful air emissions, water consumption, total primary energy consumption and product life expectancy. To see the full report and the supplemental please e-mail us.

If you are interested in creating a wood floor from FSC certified or salvaged material, then now is a good time to consult with us. We would love to talk with you about created a very unique floor from salvaged material.

As well as Sustainable materials we specialize in the latest low VOC waterbased finishes as well as ultra low VOC hardening oils and waxes.